Nissan Limited Edition 370Z 40th anniversary model

The 25th anniversary is silver, the 50th is gold. And the 40th? Another precious metal, or more correctly metal, rubber and glass – the Nissan Z®. Forty years ago, on October 22, 1969, the Datsun 240Z arrived in North America, heralding a new era in sports car design.


Where previous sports cars were primarily a.) imported from England or Germany b.) expensive c.) fragile or unreliable or d.) all of the above, the new import from Japan offered the performance of a Porsche, the looks of a Jaguar and the price and reliability of, well, a Nissan. The 240Z was a revelation to the automotive world – an affordable sports car that could be driven every day and was accessible to anyone with the $3,626 base price.

And though the price of a new Z® might have changed a little in the past 40 years, its unmatched value, style, performance and segment leadership remains stronger than ever. To celebrate, Nissan has created a special, limited production version of the current 2010 Nissan 370Z Coupe, the 370Z 40th Anniversary Edition. It will be available at select Nissan dealers nationwide beginning in spring 2010.

“Throughout the history of the automobile, a rare handful of cars stand apart as vehicles that not only capture the imagination of the world but also embody the essence of the automaker’s brand, engineering and ideals. The Z® is just such a vehicle,” said Al Castignetti, vice president and general manager, Nissan Division, Nissan North America, Inc.

Changing Times – Literally
When the original Datsun 240Z debuted as a 1970 model, its design and performance were considered state-of-the-art: a 150-horsepower 2.4-liter single overhead cam inline 6-cylinder engine, 4-wheel independent suspension, 14-inch wheels, choice of a 4-speed manual or 3-speed automatic transmission, and a quarter-mile acceleration time of 17.1 seconds at 84.5 miles per hour. The 240Z was conceived as a closed coupe body, rather than the typical open-top sports cars of the age, to enhance body rigidity and, therefore, improve handling and durability.